Music Events Video Gallery Artists Store About Us Contact Us Links  Share Chris Bruce Monty $$ Trek SS   Chris Bruce founded the Label BMR, LLC in 2001 with influences from his hometown Montego Bay, Jamaica along with friends Monty $$ and Trek SS. Chris Bruce was well known for his poetry and acting skills on campus and while attending Miami Norland Senior High, he found interest in Monty $$ and Trek SS as they were in a group called 3 Deep. He soon became Manager of the group as they performed in shows around the school which included being an opening act for Slip N Slide Records artist Trina when she performed at their high school. Chris Bruce led BMR Entertainment to release their first compilation called Street Business which featured Monty $$ as performer/producer on 12 of the 15 tracks and included Trek SS and a few local artists on the album. Chris Bruce, Monty $$ and Trek SS sold 4,000 ($10) units of the Street Business compilation on the streets in a span of 9 months without any radio play, and began to spread buzz about BMR Entertainment throughout South Florida. Chris Bruce goal is lead BMR Entertainment into the main stream by connecting the Jamaica and Miami music scene.